I started Hager Co as a way to motivate and give back to the action sports community. My goal is to inspire and hype action sports athletes to push their progression! I have been making youtube videos for the past few years and have gained a lot of positive feedback. What stood out to me the most is the comments that said "you've inspired me to get back on a BMX bike" or "this is the reason I started riding BMX". I have always wanted to start my own brand, but was never sure what I wanted it to represent or what I wanted to offer. I also wanted something that I could offer to everyone, not just BMX riders, or just skateboarders, or even just action sport athletes. I wanted something I could offer to everyone! However, I still wanted to keep it extreme sports related because that's what I had grown up around and that's what I know! I will use this brand to support the action sports community in hopes that one day the action sports community will support this brand!